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The world of software testing has come a long way from what it used to be even a decade earlier, when manual testing was by and large the prevalent norm. What really changed the dynamics of the software testing industry was the advent of automation. With automation came an all new approach to software QA that was not heard of before and which looked promising enough to revolutionize the way people looked at software testing and the expectations from it.

The implementation of automation brought in many benefits to QA teams through increased test coverage and a boost in test efficiency at the same time. This was a feat that was unheard of with manual testing. As the confidence of the people grew in automation, the demand for reliable and powerful software testing services were on the rise. This was because automation involved a different strategy and more and more organizations were out to seek help to implement the new approach to software testing in order to stay relevant in a highly competitive market.

Leading IT firms like The Digital Group, Hexaware, Thinksys and Cigniti, offer world-class software testing services to enterprises today as they help thousands of businesses across the globe achieve their product goals, through the implementation of successful software QA strategies. Software testing services are here to stay and are only going to get better with time, say experts.

There are many factors that determine the changing requirements of the software testing market. One of the primary factors is the ever growing invasion of technology in the everyday life of the common man. Today, as more and more people are using smartphones and mobiles, life is getting more and more dependent on apps, including everything from travelling to listening to music, to social media to ordering food. As technology increasingly dominates the lives of people today, the dependency is increasing and so there is the need to deliver high quality software and apps. In other words, the more complex the requirements, the more complex the app has to be, and also should be reliable as frequent breakdowns can totally ruin the experience for the users and make them stay away from the app forever.

Another key factor that one cannot miss is the short attention span of people today, which makes them get bored of “new” app features pretty soon and make them want to look for more advanced and novel features. This creates the need for frequent releases and app updates. This creates immense pressure on the software or app development team to deliver the highest quality software in the shortest time. In fact, the faster the time to market that one manages to achieve, the more frequent updates are possible. Hence, the ideal scenario is to develop and test apps in the fastest possible time. This is where advanced software testing services can save the day, by making it possible to achieve more in less time.

Last but not the least, the rising expectations of people from apps these days is another reason software testing services should be top notch to make the customers happy with the product. When it comes to software and apps, users not just want more in terms of quantity (frequent app releases bringing more features) but also more in terms of the quality of the app. So, to put it simply, users want an app that is always up and running, offers the most advanced security features to keep their data secure, as well as perform optimally across versions of operating systems (OS).

The demands made by the users are high and so the software development firms need a powerful strategy to keep the users happy, and so advanced software testing services play as important a role as powerful development strategies.